TT Blog Traffic
Tim Wright Ads
Sky Spaces Ads
STJ Meta Plan
SDPF Budget
GLS Meta Refresh
Teachertainment — Low Budget Traffic Campaign for Blog
Strategy and ad copy for driving traffic to teachertainment.com blog on a minimal budget.
Campaign Strategy
Objective: OUTCOME_TRAFFIC (Link Clicks)
Daily Budget: $3-5/day ($90-150/month)
Target CPC: Under $0.50 (current Meta avg is $1.59)
Optimization: Link Clicks → Landing Page Views
Audience: Parents (ages 28-55) + Teachers (ages 25-55) interested in education, classroom activities, homeschooling
Daily Budget: $3-5/day ($90-150/month)
Target CPC: Under $0.50 (current Meta avg is $1.59)
Optimization: Link Clicks → Landing Page Views
Audience: Parents (ages 28-55) + Teachers (ages 25-55) interested in education, classroom activities, homeschooling
Current Performance Context
Total Meta Spend (30d)
$1,207
Total Leads
34
$35.50 CPL
Link Clicks
418
$2.89/click
Store Add-to-Cart
3
Note: Blog traffic campaign would be supplementary to existing Leads + Sales campaigns. It builds the top of funnel and warms audiences for retargeting.
Campaign Setup
| Setting | Recommendation |
|---|---|
| Campaign Name | Blog Traffic | Parents + Teachers | $5/day |
| Objective | Traffic (Link Clicks) |
| Budget | $5/day (can start at $3/day) |
| Schedule | Always on — Mon-Sun |
| Placement | Automatic (let Meta optimize) |
| Bid Strategy | Lowest Cost |
Ad Set 1: Parents — Blog Content
| Targeting | Details |
|---|---|
| Age | 28-55 |
| Interests | Parenting, Elementary Education, Homework Help, After School Activities, STEM Education |
| Location | United States |
| Exclusions | Existing website visitors (past 30 days), existing leads |
Ad Set 2: Teachers — Blog Content
| Targeting | Details |
|---|---|
| Age | 25-55 |
| Interests | Teaching, Classroom Activities, Teachers Pay Teachers, Education Week, Lesson Planning |
| Job Titles | Teacher, Elementary School Teacher, Educator |
| Location | United States |
Ad Copy Options (3 Variants)
Variant 1: "Activity Tease" (Blog Pull)
Primary Text
Your students finish early and you have 15 minutes to fill. What do you do?
We created a free guide with 6 classroom activities you can run with zero prep — from Math Scavenger Hunts to Poetry Slams.
Read the full list on our blog. Steal the ideas. Your students will thank you.
👉 teachertainment.com/blog
We created a free guide with 6 classroom activities you can run with zero prep — from Math Scavenger Hunts to Poetry Slams.
Read the full list on our blog. Steal the ideas. Your students will thank you.
👉 teachertainment.com/blog
Headline (40 chars)
6 No-Prep Classroom Activities
Description
Free ideas from a real teacher. Read now.
A/B Alt Headline
Free Activities for Fast Finishers
Variant 2: "Parent Hook" (Home Learning)
Primary Text
School lets out and your kid says "I'm bored."
Instead of screen time, try one of these 6 learning activities that feel like games. Baseball math. Poetry with emojis. A DIY park design project.
All free on our blog — written by a teacher who's been doing this for 20+ years.
👉 Read the full list
Instead of screen time, try one of these 6 learning activities that feel like games. Baseball math. Poetry with emojis. A DIY park design project.
All free on our blog — written by a teacher who's been doing this for 20+ years.
👉 Read the full list
Headline
Turn Boredom Into Learning
Description
Free activities from a real classroom.
Variant 3: "Seasonal Rotation" (Evergreen Template)
Primary Text
Looking for spring classroom activities that actually teach something?
Our latest blog post has 6 ideas you can use tomorrow — no prep, no printouts, just pure engagement.
Math games. Writing prompts. STEM challenges. All inspired by what kids already love.
👉 Read free on our blog
Our latest blog post has 6 ideas you can use tomorrow — no prep, no printouts, just pure engagement.
Math games. Writing prompts. STEM challenges. All inspired by what kids already love.
👉 Read free on our blog
Headline
Spring Activities That Teach
Description
6 ideas. Zero prep. Read free.
Blog Posts to Promote (Rotating)
| Blog Post | Target | Season |
|---|---|---|
| 6 Spring Activities That Turn Your Classroom Into a Learning Playground | Teachers | Spring |
| Hit a Home Run: 6 Baseball Activities | Parents + Teachers | Spring/Summer |
| 6 Poetry Activities (National Poetry Month) | Teachers | April |
| Level Up: 6 Super Mario Activities | Parents + Teachers | Evergreen |
| 6 Library Activities (National Library Week) | Teachers | April |
Implementation Steps
- Create campaign with Traffic objective, $5/day budget
- Create 2 ad sets (Parents + Teachers) with targeting above
- Add 3 ad variants per ad set
- Set URL to the specific blog post being promoted (rotate monthly)
- Add UTM parameters: ?utm_source=meta&utm_medium=paid&utm_campaign=blog_traffic
- After 7 days: pause lowest-performing variant, let winners run
- After 30 days: evaluate — if CPC under $0.50, consider increasing to $7-10/day
Expected Results: At $5/day with $0.30-0.50 CPC, expect 10-16 blog visitors daily (300-500/month). This builds a retargeting audience you can convert with Leads and Sales campaigns.
Google Ads
Tim Wright Law — Google Ads Performance Check
30-day analysis: March 14 - April 12, 2026
Account Overview
Total Spend
$4,006
Total Clicks
1,575
Conversions
51
(all_conv: 242)
CPA (all_conv)
$16.55
CTR (Search avg)
2.8%
Avg CPC
$2.54
Note: "all_conversions" (242) is significantly higher than "conversions" (51). This suggests conversion actions like phone calls, click-to-call, or direction requests are tracked as all_conversions but not primary conversions. For a personal injury law firm, phone calls ARE the primary goal — these should be promoted to primary conversion actions.
Campaign Performance (30 Days)
| Campaign | Spend | Clicks | Conv | All Conv | CPA (All) |
|---|---|---|---|---|---|
| PMAX Local General | $1,402 | 778 | 34 | 68 | $20.62 |
| Search | General Phone Calls | $636 | 43 | 7 | 17 | $37.39 |
| PMAX | Car Accidents | $385 | 360 | 2 | 6 | $64.14 |
| Search | Motorcycle Accident | $236 | 60 | 0 | 13 | $18.14 |
| Search | Car Accident | $226 | 63 | 2 | 12 | $18.87 |
| Search | Bike Accident | $217 | 42 | 4 | 13 | $16.71 |
| PMAX | Dog Bite/PI | MM | $209 | 61 | 2 | 3 | $69.81 |
| Search | Dog Bite/PI | $166 | 57 | 0 | 9 | $18.49 |
| Search | Slip & Fall | $162 | 61 | 0 | 82 | $1.97 |
| Search | Pedestrian Accident | $156 | 34 | 0 | 8 | $19.49 |
| Search | Truck Accident | $118 | 24 | 0 | 9 | $13.11 |
| PMAX | Truck Accidents | $60 | 3 | 0 | 1 | $60.00 |
| PMAX | Bike Accidents | $14 | 3 | 0 | 0 | - |
| PMAX | Slip & Fall | $10 | 3 | 0 | 0 | - |
| PMAX | Pedestrian | $8 | 2 | 0 | 1 | $8.00 |
| TOTAL | $4,006 | 1,575 | 51 | 242 | $16.55 |
Last 7 Days (Apr 6-12)
Spend
$204
Clicks
35
Conversions
4
All Conv
6
Spending slowed dramatically in last 7 days vs monthly run rate. Only Search | General Phone Calls ($158, 9 clicks, 2 conv) and a few accident-specific campaigns active.
Key Findings
🚨 CRITICAL — Conversion Tracking Gap: 242 all_conversions vs 51 conversions = 191 "secondary" conversions not being counted for Smart Bidding. If phone calls are the main goal, the call conversion action should be set as PRIMARY so Google optimizes for it.
⚠️ PMAX Efficiency Issues: PMAX | Car Accidents ($385, 2 conv, $64 CPA) and PMAX | Dog Bite ($209, 2 conv, $70 CPA) are significantly more expensive than their Search equivalents. Consider reducing PMax budgets for these practice areas.
✅ Top Performers: Search | Slip & Fall ($162 → 82 all_conv = $1.97 CPA!) is the standout. Search | Truck Accident ($118 → 9 all_conv = $13.11) and Search | Bike Accident ($217 → 13 all_conv = $16.71) also strong.
Recommendations
URGENT Fix conversion tracking: Promote phone call conversion actions to PRIMARY. This will help Smart Bidding optimize for actual client inquiries.
HIGH Reduce PMAX | Car Accidents budget: $64 CPA vs $18.87 for Search | Car Accident. Shift budget to Search.
HIGH Reduce PMAX | Dog Bite budget: $70 CPA vs $18.49 for Search | Dog Bite. Shift to Search.
MEDIUM Scale Search | Slip & Fall: Best CPA ($1.97/all_conv) — this campaign can handle more budget.
MEDIUM Monitor spending trend: Last 7 days only $204 vs $4,006/30 days ($933/week avg). Investigate if budget was intentionally reduced.
Google Ads
Sky Spaces — Google Ads Performance Check
30-day analysis: March 14 - April 12, 2026
Account Overview
Total Spend
$931
Total Clicks
759
Conversions
58
All Conversions
304
CPA (conv)
$16.05
CPA (all_conv)
$3.06
Campaign Performance (30 Days)
| Campaign | Status | Spend | Clicks | Conv | All Conv | CPA (Conv) |
|---|---|---|---|---|---|---|
| Lawyer | PMax | ENABLED | $342 | 138 | 5 | 109 | $68.43 |
| Search | Office Space | FTL | ENABLED | $303 | 488 | 12 | 31 | $25.22 |
| Local Visits | ENABLED | $145 | 78 | 41 | 146 | $3.54 |
| Search | Private Offices | FTL | ENABLED | $141 | 55 | 0 | 18 | - |
| TOTAL | $931 | 759 | 58 | 304 | $16.05 |
Key Findings
✅ Local Visits Campaign = Conversion Machine: 41 conversions (146 all_conv) at $3.54 CPA. This campaign is crushing it — mostly "Book Tour" actions driven by Maps/local presence.
⚠️ Lawyer | PMax CPA Issue: Only 5 primary conversions at $68.43 CPA. However, 109 all_conversions at $3.14 — similar to March 18 finding (Task 41). The "Book Tour" action is likely set as SECONDARY on this campaign. Promoting it to PRIMARY would dramatically improve Smart Bidding.
Search | Office Space | FTL: $303 for 12 conversions ($25.22 CPA). Solid search campaign. 488 clicks with 5.7% CTR — strong relevance.
Search | Private Offices | FTL: $141 for 0 primary conversions but 18 all_conversions ($7.83). Another conversion goal classification issue. 10.8% CTR — excellent intent matching.
🚨 RECURRING ISSUE — Conversion Goal Classification: This was flagged on March 18 (Task 41). "Book Tour" is still set as SECONDARY on Lawyer PMax and Private Offices. This has persisted for almost a month. Fixing this would immediately improve campaign optimization.
Recommendations
URGENT Fix "Book Tour" conversion goal: Set as PRIMARY on all campaigns. This was flagged March 18 — still not fixed. Google is optimizing for wrong actions.
HIGH Increase Local Visits budget: Best performer at $3.54 CPA with 41 conversions. Can handle more spend.
MEDIUM Monitor Private Offices: New campaign performing well (10.8% CTR, 18 all_conv) — give it 2 more weeks of data before scaling.
MEDIUM Evaluate Lawyer PMax: If conversion goal is fixed, the 109 all_conv at $3.14 CPA suggests this campaign IS working but Google isn't optimizing for the right action.
St. Joseph — Meta Ads Campaign Strategy for Every Objective
Comprehensive low-budget Meta campaign plan across all objectives
🚨 CRITICAL PREREQUISITE — Fix Pixel First: Per Task 86 (Apr 1) and Task 126 (Apr 13), STJ's Meta Pixel has ZERO conversion events tracked. Until the pixel fires Lead/Purchase/CompleteRegistration events, any Sales or Leads campaign will NOT optimize properly. Traffic and Engagement campaigns can run now. Sales/Leads should launch AFTER pixel is fixed.
Current Meta Ads Status (30 Days)
Active Campaigns
10
Total Spend
$2,148
Clicks
1,665
Conversions
0
pixel broken
Proposed Campaign Architecture
6 campaigns covering every Meta objective, designed for a combined $30-50/day budget:
| # | Campaign Name | Objective | Daily Budget | Status |
|---|---|---|---|---|
| 1 | STJ | Awareness | CGM Education | OUTCOME_AWARENESS | $3/day | Launch now |
| 2 | STJ | Traffic | Website Blog/Info | OUTCOME_TRAFFIC | $5/day | Launch now |
| 3 | STJ | Engagement | Patient Stories | OUTCOME_ENGAGEMENT | $3/day | Launch now |
| 4 | STJ | Leads | Free CGM Qualification | OUTCOME_LEADS | $10/day | After pixel fix |
| 5 | STJ | Sales | CGM Direct Response | OUTCOME_SALES | $7/day | After pixel fix |
| 6 | STJ | Retargeting | Website Visitors | OUTCOME_SALES | $5/day | After pixel fix |
Campaign 1: Awareness | CGM Education ($3/day)
Primary Text
Over 37 million Americans have diabetes. Many don't know they qualify for a Continuous Glucose Monitor at $0 cost through Medicare.
A CGM tracks your blood sugar 24/7 — no more finger pricks. St. Joseph Medical has helped thousands of patients get the care they deserve.
Learn if you qualify.
A CGM tracks your blood sugar 24/7 — no more finger pricks. St. Joseph Medical has helped thousands of patients get the care they deserve.
Learn if you qualify.
Headline Free CGM for Medicare Patients
Target Ages 50-65+, interests: Diabetes, Medicare, Health & Wellness. Broad US targeting.
Campaign 2: Traffic | Website Blog/Info ($5/day)
Primary Text
Dexcom G7 vs FreeStyle Libre 3: Which CGM is right for you?
We break down the differences — accuracy, comfort, cost, and which one Medicare covers at $0.
Read the full comparison on our site.
We break down the differences — accuracy, comfort, cost, and which one Medicare covers at $0.
Read the full comparison on our site.
Headline Dexcom G7 vs Libre 3 Compared
Description Free guide. No obligation.
Target Ages 45-65+, interests: Diabetes management, CGM devices, Medicare benefits
Campaign 3: Engagement | Patient Stories ($3/day)
Primary Text
"I used to prick my finger 6 times a day. Now my CGM does it automatically — and it was completely free through Medicare."
Join thousands of patients who switched to continuous glucose monitoring with St. Joseph Medical. Zero out-of-pocket cost for qualifying patients.
Comment below if you want to learn more 👇
Join thousands of patients who switched to continuous glucose monitoring with St. Joseph Medical. Zero out-of-pocket cost for qualifying patients.
Comment below if you want to learn more 👇
Headline Life Changed With a Free CGM
Target Ages 55-65+, interests: Diabetes, Senior health, Caregiving
Campaign 4: Leads | Free CGM Qualification ($10/day) — AFTER PIXEL FIX
Primary Text
Do you or a loved one have diabetes and Medicare?
You may qualify for a FREE Continuous Glucose Monitor — Dexcom G7 or FreeStyle Libre 3 delivered to your door at $0 cost.
Fill out a 30-second form to check if you qualify. No obligation, no hassle.
You may qualify for a FREE Continuous Glucose Monitor — Dexcom G7 or FreeStyle Libre 3 delivered to your door at $0 cost.
Fill out a 30-second form to check if you qualify. No obligation, no hassle.
Headline Check If You Qualify — 30 Seconds
Form Fields First Name, Last Name, Phone, Email, "Do you have Medicare?" (Yes/No), "Have you been diagnosed with diabetes?" (Yes/No)
Target Ages 50-65+, custom audience from Zoho patient lists + lookalike
Campaign 5: Sales | CGM Direct Response ($7/day) — AFTER PIXEL FIX
Primary Text
Stop pricking your finger. Start monitoring smarter.
The Dexcom G7 reads your glucose every 5 minutes — automatically. And if you have Medicare, it costs you absolutely nothing.
St. Joseph Medical handles the paperwork. You just get the device.
👉 Apply now — takes 2 minutes
The Dexcom G7 reads your glucose every 5 minutes — automatically. And if you have Medicare, it costs you absolutely nothing.
St. Joseph Medical handles the paperwork. You just get the device.
👉 Apply now — takes 2 minutes
Headline $0 CGM for Medicare Patients
Landing Page stjosephmedicalcorp.com/survey/
Campaign 6: Retargeting | Website Visitors ($5/day) — AFTER PIXEL FIX
Primary Text
You were looking into a free CGM — ready to take the next step?
Thousands of Medicare patients already got their Dexcom G7 or Libre 3 through St. Joseph Medical. $0 cost. Delivered to your door.
Complete your application today — it takes under 2 minutes.
Thousands of Medicare patients already got their Dexcom G7 or Libre 3 through St. Joseph Medical. $0 cost. Delivered to your door.
Complete your application today — it takes under 2 minutes.
Headline Still Thinking About a Free CGM?
Audience Custom: Website visitors (7-30 days) who didn't convert, exclude existing patients
Priority Order
STEP 1 Fix Meta Pixel — add Lead + CompleteRegistration events to the survey page. Without this, Campaigns 4-6 will burn budget without optimizing.
STEP 2 Launch Campaigns 1-3 — Awareness, Traffic, Engagement. These don't need pixel events to work. $11/day total.
STEP 3 Launch Campaign 4 (Leads) once pixel is confirmed firing. This will be the primary lead generator.
STEP 4 Launch Campaign 5-6 after 2 weeks of pixel data. Sales + Retargeting need conversion history to optimize.
Google Ads
San Diego Parks Foundation — Budget Optimization
30-day analysis with search term audit and budget reallocation recommendations
Account Overview
Total Spend
$4,648
Total Clicks
408
Conversions
8
All Conversions
23
CPA (conv)
$581
CPA (all_conv)
$202
🚨 CRITICAL — Extremely High CPA: $581 per conversion (or $202/all_conv) for a nonprofit is unsustainably expensive. The average nonprofit CPA on Google is $30-80. This needs immediate budget reallocation.
Campaign Performance (30 Days)
| Campaign | Status | Spend | Clicks | Conv | All Conv | CPA |
|---|---|---|---|---|---|---|
| PMAX | General San Diego | ENABLED | $2,963 | 230 | 7 | 7 | $423 |
| General | Search | ENABLED | $1,584 | 170 | 0 | 15 | $106* |
| General | Search | Max Conv | ENABLED | $101 | 8 | 1 | 1 | $101 |
| TOTAL | $4,648 | 408 | 8 | 23 | $202 |
*General Search: $106 CPA using all_conversions; $0 using primary conversions (0)
Search Term Analysis — Wasted Spend Identified
| Search Term | Spend | Clicks | Conv | Issue |
|---|---|---|---|---|
| san diego river park foundation | $388 | 44 | 0 (2 all) | Brand term — too expensive |
| san diego foundation | $229 | 22 | 0 (1 all) | Wrong organization |
| san diego parks and recreation | $90 | 7 | 1 | OK — relevant |
| the san diego river park foundation | $43 | 3 | 0 | Duplicate brand — waste |
| san diego county parks | $36 | 4 | 0 | Government entity |
| sd river park foundation | $35 | 4 | 0 | Brand variant |
| san diego county parks and recreation | $28 | 2 | 0 (1 all) | Government entity |
| sdparks org | $23 | 2 | 0 | Wrong org (SD Parks dept) |
| city of san diego parks | $20 | 1 | 0 | Government — not SDPF |
| san diego botanical garden foundation | $20 | 1 | 0 | Wrong org entirely |
Wasted Spend Summary: At least $800+ (17%) of budget went to irrelevant searches: other organizations ("san diego foundation"), government parks departments ("san diego county parks", "sdparks org"), and brand terms for the River Park Foundation (not SDPF).
Budget Optimization Recommendations
1. ADD NEGATIVE KEYWORDS IMMEDIATELY
- "river park foundation" (exact match)
- "san diego foundation" (exact match — this is a different large foundation)
- "botanical garden foundation" (exact)
- "county parks" (phrase match)
- "city of san diego parks" (phrase)
- "sdparks" (exact)
- "sd parks department" (phrase)
2. REDUCE PMAX BUDGET PMax is spending $2,963/month (64% of budget) with only 7 conversions at $423 CPA. This is 4x more expensive than General Search per all_conversion. Reduce PMax daily budget by 40% and shift to Search.
3. SCALE GENERAL SEARCH $1,584 → 15 all_conversions ($106/each). While still high, it's 4x cheaper than PMax. Increase this budget with tighter keywords focused on donations and park support.
4. TEST MAXIMIZE CONVERSIONS The Max Conv campaign ($101, 1 conv) just launched. Give it $15-20/day and 2-3 weeks of data. Early signs are promising.
5. CONSIDER AD GRANT As a 501(c)(3), SDPF may qualify for Google Ad Grants ($10K/month free). This would dramatically change the economics. Worth investigating immediately.
Proposed Budget Reallocation
| Campaign | Current $/day | Proposed $/day | Change |
|---|---|---|---|
| PMAX | General San Diego | ~$99 | $55 | -44% |
| General | Search | ~$53 | $75 | +42% |
| General | Search | Max Conv | ~$3 | $20 | +567% |
| TOTAL | $155/day | $150/day | -3% |
Go Life Safety — Refreshed Meta Ad Content
3 new ad variants to replace current creatives across Traffic and Leads campaigns
Current Performance Context (30 Days)
Total Spend
$476
Clicks
1,287
Leads
7
$68.05 CPL
CTR
6.54%
CPC
$0.37
Link Clicks
383
Context: 2 active campaigns — Informational | Traffic (driving awareness) and Lead Campaign | Fire Alarm Companies & Property Owners (lead gen). Traffic campaign has excellent CTR (6.54%) and very low CPC ($0.37), but leads are expensive at $68/each. Refreshed creative should maintain the high engagement while improving conversion.
Variant 1: Compliance Urgency (1:1 Feed)
Primary Text
Is your building ready for the next emergency?
Florida law requires BDA/DAS systems in commercial buildings to ensure first responder communication during fires, hurricanes, and emergencies. Non-compliance means fines — and lives at risk.
Go Life Safety handles everything: signal testing, BDA/DAS installation, and 24/7 monitoring. IFC 510 and NFPA compliant.
📞 Get a free building assessment today.
Florida law requires BDA/DAS systems in commercial buildings to ensure first responder communication during fires, hurricanes, and emergencies. Non-compliance means fines — and lives at risk.
Go Life Safety handles everything: signal testing, BDA/DAS installation, and 24/7 monitoring. IFC 510 and NFPA compliant.
📞 Get a free building assessment today.
Headline (40 chars) Is Your Building Code Compliant?
Description Free assessment. IFC 510 & NFPA.
A/B Headline Free BDA/DAS Assessment
Variant 2: Property Owner Pain Point (1:1 Feed)
Primary Text
If a firefighter can't get a radio signal inside your building, you have a problem.
Dead zones in stairwells, basements, and parking garages put first responders — and your tenants — at serious risk. And you could be held liable.
Go Life Safety installs and maintains BDA/DAS in-building wireless systems that keep emergency communications working on every floor.
One call. One assessment. Complete peace of mind.
🔗 Schedule your free signal test
Dead zones in stairwells, basements, and parking garages put first responders — and your tenants — at serious risk. And you could be held liable.
Go Life Safety installs and maintains BDA/DAS in-building wireless systems that keep emergency communications working on every floor.
One call. One assessment. Complete peace of mind.
🔗 Schedule your free signal test
Headline Dead Zones Put Lives at Risk
Description Fix your building's signal. Free test.
Variant 3: Fire Season Urgency (9:16 Stories)
Primary Text
🚨 Fire marshals are inspecting buildings NOW.
If your BDA/DAS system fails inspection, you face:
❌ Fines up to $10,000/day
❌ Occupancy permit revocation
❌ Personal liability
Go Life Safety gets you compliant — fast. We've done it for hospitals, high-rises, and commercial complexes across Florida.
👉 Book your free inspection today
If your BDA/DAS system fails inspection, you face:
❌ Fines up to $10,000/day
❌ Occupancy permit revocation
❌ Personal liability
Go Life Safety gets you compliant — fast. We've done it for hospitals, high-rises, and commercial complexes across Florida.
👉 Book your free inspection today
Headline Failing Inspection? We Fix It Fast
CTA Contact Us
Implementation Guide
- Upload all 3 images to existing ad sets as new ads
- Keep existing ads running — let Meta split-test old vs new
- After 7 days: pause any ad with CTR below 2% or CPL above $100
- Variant 3 (9:16) is specifically for Stories/Reels placement — add it to a Stories-only ad set if possible
- Consider increasing Lead Campaign budget from current level if new creatives improve CPL
Expected Improvement: Current creatives have been running since campaign launch. Fresh creative typically sees 20-40% improvement in CTR and CPL in the first 2 weeks due to reduced ad fatigue.